Instead of leading to sales, it was creating support issues and increasing costs.
Overall the campaign was not producing the results that PTC had expected with a less than 50% success rate. Sales staff from PTC would follow-up with prospects to find they either never got the product working or were so frustrated with the installation they were no longer interested in the product. Other prospects would not validate they had suitable system requirements leading to failed installations. At 4.18 GB, many prospects would abandon the 25+ minute download altogether and never even install the product. The largest problem was the size of the installer download. Addressing an Ineffective Trial Software Campaign At the time of the engagement with Numecent, they had more than 10,000 users. PTC provided a real software experience to customers with a trial download of the industry’s leading 3D CAD software Creo. Like many software companies, PTC knows that nowadays, promises, and stories are not enough and prospects want guarantees and proofs.
PTC is a global software company that delivers a technology platform and solutions to help companies design, manufacture, operate, and service things for a smart, connected world.
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